Founder Rafaela Pestritu launched her brand as a response to conventional fashion norms and stereotypes.
A fusion of Balkan storytelling and modern innovation, rooted in the contrast of resilience and glamour. It’s defined by its focus on creating illusions through techniques like trompe l’oeil, embroidery & patchwork, while giving new life to discarded materials through sustainable practices. With a mixture of one-of-a-kind pieces and a limited-quantity series, her garments are made from deadstock materials, upcycled embroidery, recycled upholstery leather, and Refibra denim. Her clothing has featured on notable fashion influencers Charli XCX, Troye Sivan & SZA.