Founded by two friends Carl Ollson and Felix von Bahder, DEADWOOD's story began in a small vintage shop on Mosebacke in Stockholm back in 2012. Back when sustainability was still regarded as hippie and niche, DEADWOOD introduced reworked vintage garments, showing the world that conscious can be cool. And before it was even a word, Deadwood pioneered the concept of upcycling with patchwork jackets made from throw-away materials and old leather garments. The product range has since expanded, and DEADWOOD's approach has been honed.
The brand is on a journey towards a progressive premium space in the market, and excitement continues to build with continuous runway shows at Copenhagen Fashion Week and exclusive collaborations with brands and artists. Deadwood's design language pays homage to the resilience and ingenuity of the human spirit. It celebrates using whatever is at your disposal to mend what’s broken, and the ability to see beauty in everyday objects and to use them to express yourself. It injects post-apocalyptic elements into iconic garments that have been worn by the brave rebels that shaped music, art, and democracy. Deadwood will always be counter-culture, but with the balance that comes with an examined life.