MAINS is the fashion brand founded by British-Nigerian artist Skepta. First launched in 2017 and relaunched at London Fashion Week in 2023, the label blends elevated design with everyday wear, reflecting Skepta’s London roots and personal style, which he calls “hood luxury.”
Inspired by his upbringing in Tottenham and Nigerian heritage, Skepta takes a hands-on approach to design, infusing pieces with personal elements like original illustrations and hand-embroidery. The latest collection reinterprets Ivy League aesthetics through the lens of luxury sportswear, featuring technical tracksuits, tailored pieces, and crochet designs.
MAINS is more than fashion—it's an authentic expression of identity, culture, and legacy, grounded in Skepta’s belief that “the man makes the clothes.”