Beautiful people is a high-end designer Japanese brand that believes “Everything is beautiful.” Designer, Hidenori Kumakiri Graduated fashion technology department of Bunka Fashion College in Tokyo. After experiencing as a pattern maker at COMME des GARÇONS, he launched his own brand “beautiful people”. He launched the Fall/Winter 2017 Collection on the official Paris fashion week. Kumakiri is awarded the “Grand Prix” of “MAINICHI FASHION GRAND PRIX 2020” in 2020.