“I design for the natural people.”
BANXIAOXUE founded his namesake brand in 2012, in the same year he was awarded International Woolmark Prize as the most promising designer of China. Since then, BAN has managed to strike a perfect balance between art and commerce. As a result, the brand has seen exponential growth in the market and is now available in over 50 top-tier locations across the country . For the first time, the brand is opening to the International market.