Rejina Pyo launched her namesake brand when she identified a gap in the market for luxury quality, design led products at a more accessible price point. Her vision was and is to create extraordinary clothing for extraordinary women to wear in their everyday life to provide a complete wardrobe offer with designs that truly stand the test of time.

With this vision, Rejina combined her artistic sensibility with a deep understanding of wearability to create the brand which is modern but timeless, effortless and elegant, playful and surprising. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with their wearers over time.