Yueqi Qi founded her namesake label in 2019 which explores narrative-driven and personal themes. She is a strong proponent of the Chinese handicraft revitalization movement and places emphasis on intricate beadwork.
She thinks of her work as sculptures in motion and is greatly inspired by a time when present and past harmoniously coexisted, revealing something honest and true.
Yueqi graduated in knitwear from Central Saint Martins in 2018 and worked in the Chanel embroidery atelier.
Since launching her brand, she has collaborated with Gucci on GUCCIFest and VAULT Gucci. She was selected to join the panel of Vogue Forces of Fashion 2021.