In.no explores the concept of knitwear as fashion over function with pieces designed to be worn season-on-season. A youthful yet elegantly executed sensibility is seen in the collection’s exploration of trims and details; from one-of- a-kind ostrich feathers and hand-sewn sequins to statement layered tulle, lace and organza, and colourful textures.
There is no in.no uniform or prescribed look. The in.no brand encapsulates a multitude of approaches to modern and contemporary style; strong and feminine, casual and statement, effortless and discerning, explorative and self-styled.
Boundary-pushing yet integrated into the everyday, the product is at the heart of the in.no ethos.