HEURUEH /hoo-roo/ noun
derivative: French heureux (translation: happy)
“Wearing HEURUEH will empower you, make you confident and HAPPY.”
Colourful, effortless, and cruelty-free brand launched in 2015 in New York.
Each season’s collection reflects a positive affirmation symbolized through irony of the current social climate.
We design pieces that celebrate diverse multi-faceted lifestyles through the use of cruelty-free materials.
All products are fur-free and made in the transparency of audited factories. Our strength in developing fauxfur provides an ethical and accessible alternative totraditional genuine fur clothing.
We are PETA approved.
— Heurueh on Instagram